Spring is the season of renewal — and Moccamaster's KBG Select Pastel color collection is a perfect celebration of that spirit. Pastel Blue, Pastel Green, and other soft tones bring a fresh, luminous feeling — like the first blossoms of early spring after a long winter.
The 'cottagecore' and 'soft living' trends are increasingly popular, especially among millennials and Gen Z in Vietnam — people seeking peace and gentle aesthetics amid the rush of modern life. A pastel Moccamaster on the kitchen counter is the perfect symbol of this lifestyle.
The Pastel colors in the KBG Select collection aren't just beautiful in person — they're highly Instagram-worthy, frequently appearing on the world's biggest lifestyle and interior design accounts. If you're building a living space or café in this aesthetic, a pastel Moccamaster is a must-have.